ChatGPT AI features on Snapchat are becoming free.

 

All app users now have access to the ChatGPT-powered AI personality of Snapchat. At the company's Partner Summit event, Snap CEO Evan Spiegel said that an enhanced version of "My AI," the in-app chatbot that was previously only accessible to Snapchat+ customers, is now debuting internationally.

My AI now has various additional features that are unique to Snapchat thanks to the expansion. Based on what's popular in the Snap Map, it can propose restaurants and other activities to Snapchat users and offer augmented reality lenses. Additionally, users have the option to add the AI to group conversations and give its persona a unique name and avatar (through Bitmoji).Now, my AI can reply to both picture and video snaps. While it can currently just reply to texts, it will soon be able to reply to snaps using AI-generated artwork. But only Snapchat+ will have access to that function.

My AI has been well-liked by Snapchat users, who presently send the chatbot 2 million messages per day despite its restricted distribution. The Washington Post revealed that inappropriate chats and dubious advice were given to researchers acting as minors as a result of Snap's use of OpenAI's technology.In order to allay these worries, Snap has added more moderating technology that temporarily bans users if they abuse the service. In order to avoid inappropriate chats, the AI has also been taught to take the user's age into account when speaking. Additionally, Snap's Family Centre parental control function will let parents monitor how much time their teenagers spend interacting with My AI.

Despite this, Snap seems to be aware of My AI's flaws, having previously admitted that it is "prone to hallucination." Even Evan Spiegel, the CEO of Snap, who has predicted that having conversations with AI like ChatGPT will become commonplace, was cautious in his support, saying that "My AI certainly makes plenty of mistakes, so you can't rely on it for advice, but it's definitely entertaining."

Recently, Snapchat began testing a brand-new monetization strategy for its artists. According to the firm, the platform's creators, also known as Snap Stars, would receive a portion of the cash earned by the mid-roll advertisements feature, which is now under development.

With an emphasis on public Stories, account engagement, authenticity, notability, cultural relevance, and content quality are the criteria used to determine eligibility. The feature will be made available to Snap Stars (creators or public figures) who produce some of the best and most entertaining content on Snapchat.

Currently, a select set of Snap Stars in the US are beta-testing the new mid-roll advertisements in public Stories. As a result, they will also share in the profits from these advertisements according to Snap's payment algorithm, which takes audience engagement and posting frequency into account.

By rewarding qualifying Snap Stars for their material and encouraging users to produce even more interesting content, the firm hopes to generate a "flywheel effect" that will benefit Snapchat's predominately Generation Z and millennial population.Prior to that, the platform unveiled Snap Spotlights, a version of short-form videos similar to those on TikTok. The business has already made considerable investments in the new format, including a commitment to spend $1 million per day to pay platform-supporting creators. Snap is committed about guaranteeing its future growth and keeping a devoted creative base, as evidenced by its commitment to split the ad income earned by Stories.